NextWave Research

Case Study - The Importance of Feasibility Analysis before entering a New Business

A company in Pune wanted to enter into the field of manufacturing of 20 and 40 litre Stainless Steel cans that are used for transport of milk.

As part of the market analysis, NextWave carried out interviews with milk cooperatives, private dairies, dairy farmers and can manufacturers across Maharashtra.

The usage patterns of the milk cans and the reasons for customer preference of aluminum and plastic cans over stainless steel ones was understood.

The analysis was carried out regarding pricing, current regulations, market size and future growth rate of steel, aluminum and plastic cans.

The details regarding the existing can manufacturers were collected. The growing usage of bulk milk coolers and their impact on sales of milk cans was estimated.

Based on the detailed analysis, NextWave provided the company with the strategic insights and recommended that they not enter into the business of manufacturing stainless steel milk cans.

www.nextwavers.com

NextWave - Market Research Company in Pune NextWave is one of the leading Market Research Companies in Pune, India. Our actionable research insights lead to business growth for organisations. Result focused Market Research Company.