Navdeep Soni

Shopify experts talk about themes and speed. I focus on this 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐞𝐝 𝐒𝐄𝐎 nugget. It unlocks 10x more traffic 👇

Product pages are your secret weapon.

Most store owners focus on the homepage.
Huge mistake.

Your product pages are 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬.
They deserve the same attention you would give to your homepage.

Here's what I've seen work consistently:
1. Custom product schema
2. Proper headings tag structure
3. Original, high-quality, info-rich content

These elements are often neglected, but they can up your #𝐒𝐄𝐎 game.

Why?

Because they directly impact how search engines understand and rank your products.

A well-structured product page with schema tells Google exactly what you're selling and why it matters.

And here's a secret: while everyone obsesses over themes and speed, these elements can drive exponentially more qualified traffic.

Of course, speed matters.
But a fast site with weak product pages will not improve conversions.

Focus on making each product page for conversion.
Optimize for both users and search engines.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: In #𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 SEO, the devil's in the details.
And those details will supercharge your product pages.

Prioritize them and let your traffic soar.

#𝐒𝐡𝐨𝐩𝐢𝐟𝐲

I know a few merchants who are obsessed with checking Google Analytics 𝘥𝘢𝘪𝘭𝘺.
They obsess about bounce rates, average session duration, CTRs…

They are obsessed with data.
This is what they have seen most agencies do.

They feel they are in control, tracking every data.

Instead, this is what they should be spending more time on:
✅ Heatmaps
✅ Session recordings
✅ Live chat transcripts
✅ Interviewing customers

These metrics tell you way more about customers than most tools.

You might remember the story I shared last week
“𝘐 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘧𝘪𝘯𝘥 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘢𝘸 𝘰𝘯 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮, 𝘴𝘰 𝘐 𝘨𝘢𝘷𝘦 𝘶𝘱.”

I could have never found the issue if I were digging GA4 data.

Don't get me wrong
I still use GA4.
It’s just one piece of the puzzle.

Real insights came from watching how users behave
and listening to what frustrates them.

Sharing a short story about how I helped a merchant grow revenue by 35% without paid ads.
Most growth advice = “Run ads.”
But I did it 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 running ads.

Here’s what I did in short:

✔ 𝐒𝐭𝐞𝐩 1: 𝐒𝐭𝐨𝐫𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐃𝐚𝐭𝐚
I analyzed the internal search terms. Few search terms had the potential to be "categories" as per search intent and SERPs. Hence, I created those collections.
✔ 𝐒𝐭𝐞𝐩 2: 𝐑𝐞𝐰𝐫𝐨𝐭𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬
Replaced the generic and keyword-stuffed descriptions with more benefit-focused and skimmable descriptions.
✔ 𝐒𝐭𝐞𝐩 3: 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬
Grouped products based on customer intent and search volume.
✔ 𝐒𝐭𝐞𝐩 4: 𝐀𝐝𝐝𝐞𝐝 𝐒𝐦𝐚𝐫𝐭 𝐂𝐫𝐨𝐬𝐬-𝐬𝐞𝐥𝐥𝐬
Replaced “you might also like” carousels with actual frequently bought together combos.

No paid ads.
No expensive Shopify theme tweaks.

Most Shopify CRO advice revolved around tweaking the checkout buttons, trust badges, or payment options.
They are essential, for sure, but you can’t convert what people can’t find.

Conversion starts 𝘣𝘦𝘧𝘰𝘳𝘦 the cart.
It starts with product 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲.

If your collection pages are weak…
If your filters are confusing…
If your internal search shows “no results” for common queries…..you’re losing money 𝘸𝘢𝘺 𝘣𝘦𝘧𝘰𝘳𝘦 checkout.

Here’s what you should fix first:
✔ Clean up your 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 (add relevant ones based on search intent)
✔ Optimize based on 𝒊𝒏𝒕𝒆𝒓𝒏𝒂𝒍 𝒔𝒆𝒂𝒓𝒄𝒉 (use analytics to see what users are typing)
✔ Improve 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧: Products and collections should be 2-3 clicks away
✔ Show bestsellers and trending items early

CRO isn’t just about checkout.
If people can’t find what they want, they’ll never buy.

Discovery is where most stores lose the sale.