Seven Elements Advertising

A company manufacturing Fasteners wanted a bold and a strong identity hence used the literal definition of Fastener " a device used to join two or more objects". Here it visually connects two objects/ letters 'r' and 'f' turning function into form, whilst putting fastener into a negative space subtly.

At , we don’t do copy-paste logos. We design meaningful identities that are built from insight and process, not templates.



(Seven Elements, Brand Design, Logo Design, Graphic Design, Raj fasteners, Brand Collaterals)