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Swiggy is reportedly planning to increase delivery fees for its Instamart service and raise its commissions to 22%. This move aims to improve profitability as the company prepares for its IPO. Currently, delivery fees vary dynamically based on distance and order value, but Swiggy intends to align these charges more closely with actual operational costs. Customers using the Swiggy One subscription program will continue to benefit from free delivery, while others will face higher charges. These adjustments reflect Swiggy’s focus on revenue optimization.

Reliance brings global corn chips brand Alan’s Bugles to India - ET BrandEquity Bugles: Reliance Retail has been aggressively expanding its FMCG footprint largely through a mix of acquisitions and partnerships. To take on competitors in a heavily segmented space that is cluttered with a spate of national and regional brands, the company has used the lever of affordable pricing.

Adani Wilmar enters whole wheat category with Fortune brand - ET BrandEquity Adani Wilmar will be the only national player in this highly fragmented and commoditised category to provide an access to the purest wheat seed of the most premium wheat varieties in the country.