indra.kumar15

Day 10/30 of the MBS Series 🚀

Have you ever wondered why a bucket of popcorn at the mall costs ₹500 when another option is just ₹250?

It’s not always about selling the ₹500 popcorn.

It’s about making the ₹250 option feel like a much better deal.

This is called Pricing Psychology.

When customers see three price points, they rarely evaluate them in isolation. Instead, they compare them against each other. The highest-priced option acts as an anchor, making the mid-priced option look more attractive and increasing the chances of a purchase.

That’s why smart businesses don’t just focus on what they’re selling—they focus on how they’re presenting the choices.

In today’s video, I break down how brands use this simple psychological principle to influence buying decisions and increase sales.

What’s the last thing you bought because it felt like the “best value” option? 👇

Day 9 of 30 day’s of mba series. Product market fit

Day 6 of 30 days if MBA series’s LTV & CAC