B-HUB

The session on 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬, organized by the CIMP Business Incubation and Innovation Foundation, was successfully held on 18th May 2024, from 4:30 PM to 5:30 PM at B-HUB, Maurya Lok, Patna. The event, led by Dr. Manisha Prakash, Academic Head and Assistant Professor at the School of Journalism and Mass Communication, Aryabhatta Knowledge University, Patna, aimed to educate startups on the importance of media communication. Dr. Prakash provided valuable insights into the nuances of various media channels and their suitability for different products and services, alongside strategies for crafting compelling messages to engage target audiences. The session featured interactive Q&A segments where attendees received tailored advice, as well as case studies demonstrating successful media campaigns by .

The event saw active participation and high engagement from a diverse group of startups, with post-event feedback indicating a high level of satisfaction among attendees. Participants left with a deeper understanding of strategies and practical tools to enhance their media presence. Additionally, the session facilitated opportunities, fostering a sense of and potential among the startups.

The CIMP Business Incubation & Innovation Foundation extends its gratitude to Dr. Manisha Prakash for her expert guidance and to all the participating startups for their enthusiasm.

Industries Department, Bihar Startup Bihar Kumod Kumar