Joseph Design

Fresh aerated drinks, as easy as beverages in disposable plastic bottles but without the adverse environmental impact.

CHALLENGE -
Mr. Butler needed to develop a new soda maker with a premium aesthetic, while keeping manufacturing costs down. This would allow them to enter the market at a lower price while increasing margins.

SOLUTION -
A modern auto inspired aesthetic was a natural evolution from their existing product. A central housing that held the Co2 canister and exposed the bottle, meant fewer & smaller parts which helped save tooling and production cost. The new lever based activation offers better leverage and improved usability.