AdGyde

Covid-19 and the Indian app ecosystem

Covid-19 and the Indian app ecosystem With the ongoing lockdown getting extended May end and social distancing being the only solution to remain safe, the Covid-19 pandemic is adversely affecting the economy on a large scale. While various health organisations and governments are striving to curb the rate of infection caused by the viru...

In accordance with e-marketer, it has been predicted that the growth in Mobile Ad Spends would strongly fuel in a year. This is because, since 2019 in India, Mobile Ad Spends grew 29% i.e. approx. $800 million which is expected to increase approx. $1.7 billion by the year 2021.
With a stronger growth fuelling in a year, advertisers are required to understand the ROAS from the originated installs as he spends a potential cost on the campaigns. Thus, AdGyde Mobile Measurement Tool tracks all the app metrics with its real-time analytical solutions while analysing the ad spends on the campaign. To know more, get your FREE Trial of 30 days today.

Since February 2020, the mobile game downloads climbed 39% wherein, China has contributed much in app downloads, worldwide (source: Sensor Tower). Also, since, 2019 India is considered as the country with 41.3% of app installs which is based on the user’s preference in gaming apps that he installs and uses as per his requirements.
For the Product Owner of varied Gaming Apps, AdGyde Mobile Measurement Tool better helps in measuring and analysing the essential metrics of an app with a core focus on what could be improved to enhance the user’s gaming experience. Its real-time analytics helps in tracking the paths followed by the users inside the app, factors that make users churn or drop-off, average sessions performed and a lot more. To know more, get your FREE Trial of 30 days today.

-AdGyde Wishes you all a very Happy and Colorful Holi