PPC Times

Facebook recently released Campaign Planner, for its advertising platform aimed at helping advertisers.

It specifically promotes three key features that can help advertisers.

It will predict the reach and frequency of your campaign based on the budget, ad placements, and audiences that you choose.

It allows you to compare different versions of the same plan to see how changes in budget or audience impact reach and frequency.

It also allows you to easily share those plans with others via email, shareable link, or an exported CSV file.

YES! Bid adjustments are finally here for all devices! Slowly rolling out :)