Chrome Data Analytics & Media

Pankaj Krishna, Founder of COTT (Chrome OTT), says the hikes reflect a more nuanced approach to monetisation. "Led by JioStar's approximately 10% price hike, followed closely by SPNL (Sony) and Zee, we are seeing a shift toward a more sustainable, value-driven model. I feel that the hikes are not a blanket increase; they are highly targeted. Interestingly, we are seeing minimal impact on Hindi SD (Standard Definition) packages. This suggests that broadcasters are rightly keen on protecting their mass-market base while looking for growth in more premium or specialized segments"

https://www.exchange4media.com/media-tv-news/why-tv-channel-prices-are-rising-and-why-broadcasters-consider-it-essential-153640.html
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Why TV channel prices are rising and why broadcasters consider it essential - Exchange4media Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs