DigiPreneur

Quality family time, sumptuous platters of food, and a thrilling game of football on TV- yes, Thanksgiving season is officially here! As families worldwide gear up to shower love and gratitude on their near and dear ones, businesses and brands aren’t far behind either. Over the years, Thanksgiving has proven to be an extremely lucrative period of time for businesses of every shape and hue....

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First impressions matter! This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression. Needless to say, the product being marketed needs to make good use of this time period. Email marketers tend to experiment with the subject line and preheader text to boost open rates but once the subscriber opens the email, what they do next relies heavily on the design....

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Email signature or sig line is the much-loved-to flaunt part of an email. While in general, it is just information tagged at the end of your email to let the recipient know a little more about you; for marketers, it can be the prized real estate space to showcase your business to the world. According to the Email Stats Report…...

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When you’re planning market research, chances are you tend to think about things like market statistics and general market reports. You may look up demographic data online or research effective marketing strategies. But why not use your most valuable marketing asset: your customers themselves? Surveying your customers can help your brand grow and thrive. Read on to discover all the great reasons you need to ask your customers what they think about your business....

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