ISKCON Congregation

KARTIKA MONTH IS FAST APPROACHING
Question: What is the Specialness of the Month of Kartikeya??
Prabhupada: The answer is that is is a special inducement for persons who are not in Krishna Consciousness to perform some devotional service. For persons who are doing nothing in Krishna Consciousness, it is an indirect inducement to take to devotional service in earnest seriousness, every moment is Kartikeya. In this connection, there is a good example that sometimes a store gives special concession to attract new customers. But for those who are already customers there is no need of a special sale. They will purchase at any cost if they know the import and value of the goods. Similarly, those who are pure devotees do not aspire for any concession, and out of spontaneous love try to engage themselves in devotional service 24 hours each day, 365 days every year, without any stoppage.>>> Ref. VedaBase => Letter to: Jayapataka -- Los Angeles 30 January, 1969