LOCAL

in good co - LOCAL𝒾𝓈ℯ𝒹.

For nearly two years, existed across workshops, research studies, design reviews and countless conversations.

Last week, it opened its doors.

The launch brought together the teams behind the project, the leadership at , and voices from across branding, hospitality, design, and culture.

From unveiling the space to conversations with .mohanty , , , , Caleb L., and many others who joined us through the day, the occasion reflected the scale of ambition behind the brand.

What stood out most wasn’t the launch itself.
It was watching people begin to inhabit the space — gathering, meeting, lingering, and making it their own.

A good project.
In good company.


🩵

Over the last few months, we’ve been observing how people occupy third spaces across India.
And one thing keeps standing out: the most meaningful cafes today aren’t built around coffee alone - they’re built around subcultures.
Around shared interests
Repeated rituals.
People finding belonging in the same spaces, again and again.

Maybe that’s what the new Indian hangout really is.

A few thoughts on where cafe culture is headed.

From Artifact to Deck: we’re pleased to share our work with the

Across Asia, social games have long functioned as rituals of gathering: evolving across regions while carrying shared cultural meaning. For the Museum, this history became the foundation of a limited-edition poker deck inspired by objects from its collection.

The design draws from ancient game artifacts preserved within the archive. In the earliest sketches, the human hand emerged as a central device: connecting disparate pieces within a single composition and reinforcing the idea of games as social rituals.

As the system evolved, the focus shifted. In the final designs, the hands receded into subtle, playful moments, allowing the game pieces themselves to take prominence—distilled into a cohesive visual language.

A deck shaped by history. Designed for interaction.

Built to be held, shuffled, and shared.

Full case launches tomorrow,
stay tuned!