Edify Media

: Move over , there’s a new generation in town: . They’re the largest, most diverse generation in history, and they will shape our world for decades to come, which is why marketers must know what makes them tick! Here's what they think...

are stressed. When they’re not doing school work or preparing for exams, they’re busy with extracurricular or trying to navigate relationships. 84% feel overwhelmed by the work and activities they have to do. And that’s one reason they’re heading to YouTube — to decompress a little and forget about day-to-day life. In fact, when we they turn to YouTube when they want to relax or cheer up. So when you see a teen obsessing over a head-scratchingly silly meme or trend, realize they’re just looking to have fun and take a break from the stresses of growing up.

: Move over , there’s a new generation in town: . They’re the largest, most diverse generation in history, and they will shape our world for decades to come, which is why marketers must know what makes them tick! Here's what they think...

are stressed. When they’re not doing school work or preparing for exams, they’re busy with extracurricular or trying to navigate relationships. 84% feel overwhelmed by the work and activities they have to do. And that’s one reason they’re heading to YouTube — to decompress a little and forget about day-to-day life. In fact, when we they turn to YouTube when they want to relax or cheer up. So when you see a teen obsessing over a head-scratchingly silly meme or trend, realize they’re just looking to have fun and take a break from the stresses of growing up.