Open Strategy & Design
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11/03/2021
The disruptive lab grown diamonds brand Lovemonster felt that love stories needed to be retold. The classic everlasting love, as celebrated by the diamond brands were no more relevant. To convey its promise and to reach out to the new couples, Lovemonster needed an ode to modern love, with all its inherent madness and intensity.
O***m Eyewear is a well-recognised Indian eyewear brand. But despite its unusual name, it did not have the stickiness to be the leading choice of trendsetters. To get the traction it needed, we decided to go for an overhaul that added the much-needed magnetism to a great product. The solution was to reimagine its identity. We crafted its new proposition “It’s how you look at it” in defence of the ‘glass-half-empty’. We reimagined the logo as a half-empty eyehole, which we fill with our inner interestingness. The result was a fresh take in an otherwise fashion-mimicking category. The new identity lent itself to some of the most clutter-breaking packaging, collaterals and communication for the brand, making it miles ahead in time and look from its competition.
O***M eyewear
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502, 2nd Floor, Bengal Chemicals Compound, Prabhadevi
Mumbai
400025
Opening Hours
| Monday | 10am - 10pm |
| Tuesday | 11am - 10pm |
| Wednesday | 11am - 9pm |
| Thursday | 11am - 9pm |
| Friday | 11am - 9pm |
| Saturday | 11am - 10pm |
| Sunday | 11am - 10pm |
