Gasoline

Only Shirts is a bespoke fashion brand based in Dubai. We were commissioned as the Agency on Record to handle their digital mandate. From creating brand awareness for their app-based customisation features to selling the advantages of bespoke fashion over readymades, from optimising lead generation campaigns and spurring sales through awareness and referrals, all the way to managing analytics and organic growth of the online community, our campaigns convinced audiences to make the switch from readymades to bespoke, while communicating in a tone which befits a discerning audience.

Featured alongside are some of the posts we developed for the brand.

Brochure and Product Catalogue for Koko, aimed at their discerning clientiele at Luxury Lifestyle Weekend India. Photography by Hridgandha Mistry

The strongest brand identities and brand packaging employ a meticulous mix of the right typography, graphics and colours to forge a connection with their audiences. In this article, Anil Kakar writes about the psychology of colour and how one can leverage it to give a brand a competitive edge.

Published today on The Dieline, the world's most visited Brand Identity Design and Packaging website.

How to Use the Psychology of Color to Give Your Brand a Competitive Edge Color plays a vital role in defining and communicating a brand’s personality and this is widely evident across categories, be it perfumes and alcohol or medicines and banking. However, the psychology of color as it relates to persuasion is one of the most debated aspects in marketing.