Nexspace Studio

We’ve all been to Zara before. Many times.
This new one at Inorbit, Malad — felt nothing like the ones we’ve been to before.
Here’s what they changed. And why it worked on me.

1. The Ceiling- Not one continuous one like earlier. Your eyes don’t scatter — they stay exactly where Zara wants them. At eye level. Where the experience is.

2. The Walls- Gone are the bare white painted walls. Textured, muted tones. Just black metal poles replaced with deeper wenge and wooden racks. The space feels warmer and not usual ones like before.

3. The Displays- Recessed niches and partitions at nooks. Stainless steel portal frames with clothes hanging mid-air — less like a rack, more like an art installation. Display tables finished in stainless and ceramic tile variations. You’re not looking at clothes on a hanger. You’re looking at clothes the way you look at art in a gallery.

4. The Lighting- Fixtures changed — strategically placed, different in areas bringing that layered visual play, warmer in colour temperature than the usual cool white light we associate with retail stores. Studies have shown warmer light makes you linger whereas cooler light makes you move. They chose to make you stay.

5. The Zones- The payment area is now seamless — automated, terrazzo finished, no friction. A seating zone near the changing rooms — for the real decision makers. You know for who -your spouse, your friend, your mother. A separate stepped display with seating for shoes, bags and accessories — making you experience them like a luxury store would. At your own pace. On your own terms.

A space this large could have easily become overwhelming. Instead they used every square foot with intention.They didn’t just open a new store. They redesigned the experience of being in it.

In psychology of spaces and neuroscience, this is called experiential retail and sensory marketing— where the space itself becomes the reason you stay, browse, and come back.

Been here? Tell me how it felt in the comments.

📍 Zara, Inorbit Mall, Malad

During ex*****on, the marble - costing ₹1000 per sqft, its offcuts from the main flooring were heading to waste.

We used them to lay the 200 sqft passage floor, ₹2 lakhs saved, same material, different eye.

Waste nothing. Think everything

Project : A sales office in Raipur — designed for first impressions, private conversations and quiet moments between deals.