Play Factory

A Nation’s identity is defined by its Culture – Bharat’s civilizational memory and global contributions since centuries, are embodied in its traditional arts, music, and dance. CSR can play a transformative role with Companies investing in long-term cultural development by supporting the Arts & Artistes as well as Innovation in Performing Arts. Indian traditional music & dance forms transcend language, region, and religion, forming a shared cultural consciousness which can be both unifying & empowering. Our traditional Classical Music also has proven benefits for health and wellness.

Under the aegis of the Pandit Jasraj Cultural Foundation, we are imagining a Heritage Arts and Culture CSR framework delivering sustainable livelihoods programmes for Performing Artistes, preserving/ documenting traditions, developing performing arts infrastructure/ spaces, and enabling digital access to Bharat’s cultural heritage. These initiatives won’t just support artistes, but enrich our national treasure.

Culture is a pillar of any Nation’s progress. Just want to say to Bharat’s Corporates and PSUs – support a stronger CSR mandate for Culture! When companies invest in preserving and propagating India’s cultural heritage, they contribute to a Nation’s holistic development. With CSR support, Bharat can ensure that its Cultural heritage continues to inspire, unite, and empower generations to come…

Durga Jasraj and Neeraj Jaitly
Founders - Pandit Jasraj Cultural Foundation