Escape Velocity

Latest on the Escape Velocity blog:
From to , a number of brands are highlighting gender related issues in ads. When done right, these issues make for powerful emotional messaging and differentiate the brand. We look at a few such ad campaigns and highlight what works and what doesn't.

Planning to jump on the cause bandwagon? Cause related marketing, and whether it makes or breaks a brand campaign.

Continuing our series on changing status of women in India, here's our analysis of the reality on the ground.

The times they are a-changing (Part 2) Evaluation of a few fundamental parameters such as education, marriage and childbearing age, total fertility rate, s*x ratio at birth, economic participation and asset ownership to better understan…

An apt day to begin thinking about how the depiction of women in ads is changing and whether this reflects the reality on ground. Here's our take on the former and our next post will answer the latter.

The times they are a-changing Our views on how the depiction of women in ads is changing and whether this reflects the reality on ground.

On the EV blog this week:
Our thoughts on the new India Gate Quinoa ad

Keen about Quinoa Our views on the new India Gate Quinoa ad – while the ad is entertaining, it is flawed.