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7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday

7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.

Exploring Google's New Carousel Featured Snippet

Exploring Google's New Carousel Featured Snippet In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.

What Happens When SEO and CRO Conflict?

What Happens When SEO and CRO Conflict? Both SEOs & CROs worry about SEO changes hurting conversion rates more than they do about conversion-centric changes hurting SEO performance, but testing shows that both are real risks. How do you mitigate these risks, and how should SEOs & CROs work together?

Ranking the 6 Most Accurate Keyword Difficulty Tools

Ranking the 6 Most Accurate Keyword Difficulty Tools How well can a keyword research tool predict where you'll rank? See which of the top 6 keyword research tools scored highest in this correlations study conducted by Brafton.

17 Google Marketing Tools You Should Be Using

17 Google Marketing Tools You Should Be Using There's more to Google than its search engine, and many of the company's tools cater to today's digital marketers. Here's a list of the Google products you should be using to help your business grow.