WorkPlay__

For Marquee Skybar, every touchpoint was designed to embody sophistication and consistency from menus and uniforms to coasters, cocktails, and communication. The goal was to make every interaction feel elevated and intentional, reinforcing Marquee’s positioning as more than a rooftop, but a destination where design, dining, and experience seamlessly meet.

WorkPlayBranding: When we were positioning the brand, we wanted the motive of the rebranding to come across. The company has architects, interior designers and turn key contractors, which translates into the fact that they can take your project from - Foundation to Finish.

Design Tip: Keep the positioning as simple as you can. The core message of the brand should be simple. Overcomplicating it doesn't translate it to the audience well.