Inktrapp

and collaborated to redesign the brand identity & packaging of The Collection - Premium Microfiber.

The Collection is a premium microfiber product manufacturer for the car care industry, offering a range of car care products. Their mission is to revolutionize the industry with exceptional products and support.

The brand identity effectively conveys its commitment to providing customers with the best possible car care experience. The brand identity emphasizes the premium quality of the products, making The Collection a standout choice for discerning car enthusiasts.

Collaborators:
Client:
Studio: Inktrapp

Leap School of Business Logo & Brand Identity Design

The company offers experiential learning from industry experts who top up the knowledge one received from their university degree to bridge the gap of industry skill requirements. The company also offers Evaluation processes for industries to hire pre-evaluated candidates easily. This ultimately bridges the gap between what academia offers and what industry requires.

The solution we present is a logo containing logomark and logotype that gives the sense of a 'Bridge' that helps in taking a long Leap. It is a trusted partner (bridge) to candidates in taking a professional career leap, while it is a trusted partner (bridge)to organizations in hiring the right candidate as per their requirements and their cultural fit.

Saral Parenting Logo & Brand Identity Design

In September 2022, our friend Zainab Lakdawala reached out to us with the idea of taking her brand to new heights. She has a parent coaching program and her vision was to conduct seminars in volume for which a functional brand identity design system and marketing design materials were required.

We started with the strategy process, and we did some research on the brand's target audience (parents). After understanding the vision of the brand and working on some design revisions, we came up with this logo concept. It's a combination of Heart (Love & Care) and Parenting (Child & Mother). The logo mark is functional, simple, and appropriate for the brand and tells a story.