AAAI

AAAI is proud to present the AAAI Ad Spend Optimizer Hackathon as part of the Create in India Challenge Season - 1 conducted by the Ministry of Information & Broadcasting, Govt of India.
For more details of the Hackathon and for sending your entries, visit https//hackathon.aaaindia.org

Women's Day ads: brands attempt to break stereotypes, change perceptions.

Brands across categories queue up to celebrate International Women's Day. While their ads may not have done justice to women all through the year, they make the most of today to portray women at their best. They celebrate, worship, honour, glorify, compliment, and what not. It's too big an opportunity to pass on.

From the barrage of ads celebrating Women's Day, we have chosen a few that are attempting to break stereotypes or change perceptions around women. In this compilation, you will find an ad that attempts to change the perspective towards a woman's home, while another attempts to make women more digitally savvy.

Yet another celebrates women who have broken into male bastions. There are ads that address the issue of equal opportunity to travel and female representation in agriculture.

(By afaqs! | Published on 8th March)

OTT in metaverse: Is it best of both worlds for brands?

Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players.

Check out the link below.
https://www.exchange4media.com/digital-news/ott-in-metaverse-is-it-best-of-both-worlds-for-brands-125510.html

(By exchange4media | Published on 22nd February)

How to make brands unforgettable in the age of shortened attention spans

In a 2004 US study, Gloria Mark, professor of Informatics at the University of California found that office workers, on average, spent just 150 seconds on a given task before switching. Today, that number is 47 seconds.

With the contraction of attention spans and a plethora of platforms fighting for consumer mind space, how does a brand capture and ensure recall? Shannon Tellis
and Mukta Lad find out.

Check out the link below.
https://brandequity.economictimes.indiatimes.com/news/marketing/how-to-make-brands-unforgettable-in-the-age-of-shortened-attention-spans/98129955

(By Brand Equity | Published on 21st February)

Trai to come out with consultation paper on digital inclusion: PD.
Vaghela

Trai chairman PD Vaghela told reporters.
Monday that all the sections and areas of the country need to be provided with the benefits of the latest technologies like 5G and that can only happen with digital inclusion.

Check out the link below
https://brandequity.economictimes.indiatimes.com/news/media/trai-to-come-out-with-consultation-paper-on-digital-inclusion-pd-vaghela/98112982

(By Brand Equity | Published on 21st February)