Animal Inkstinct / Design Atelier

"The human-centered design process demands more than just empathy with others; it requires a deep understanding of our own selves."

http://designmind.frogdesign.com/2015/05/human-centered-design-why-empathy-isnt-everything/

frog As a designer I’ve spent the last decade translating human needs and desires into experiences that fulfill them — and I’m convinced: the human-centered design process demands more than just empathy with others; it requires a deep understanding of our own selves.