ISKM Lucknow

Renunciation is not as important as enhancing one's attachment to Kṛṣṇa. The Kṛṣṇa consciousness movement is especially meant for this purpose. We are preaching the principle that it does not matter whether a man is a sannyāsī or gṛhastha (householder). One simply has to increase his attachment for Kṛṣṇa, and then his life is successful.
(KB, chapter 90)

Everyone should be friendly for the service of the Lord. Everyone should praise another's service to the Lord and not be proud of his own service. This is the way of Vaiṣṇava thinking, Vaikuṇṭha thinking.(SB 7.5.12p)