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Small Ways to Make Your Emails More Fun – Litmus Software, Inc. Animations, ALT text, email footers, and more: the sky's the limit for small ways to add brand personality to your email marketing programs.

6 Trends That Suggest Email Marketing Is Still the Top Marketing Technique - Practical Email Marketing For Engagement With Customers | Benchmark Email Customers | Benchmark Email More companies are investing in email marketing – you might want to do the same after taking a look at the numbers. Over 59% of marketers say email is their most lucrative marketing channel with the largest ROI. Along with a wide scope for innovation, the emergence of diverse trends, such as inte

5 Tips for Successful Email Marketing Automation - Practical Email Marketing For Engagement With Customers | Benchmark Email Customers | Benchmark Email Even though social media platforms take the cake in terms of digital communication, email still remains a pivotal part of the equation. No matter the scale of your business or the industry you operate in, email marketing can still make a difference for your lead generation and revenue. Accordi

Everything You Need to Know About Creating Irresistible Event Marketing Emails - Practical Email Marketing For Engagement With Customers | Benchmark Email Event marketing encompasses many strategies that get people to take notice, and email is undoubtedly part of the mix. Keep reading to learn how to create emails people can't wait to read. Why Do Event Marketing Emails Matter? Many marketers wonder if email is still relevant. After all, more high-t