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Brand Identity for
The project started with a question: what makes a jewelry brand stand out in today’s competitive landscape?
When fashioning Zohra’s brand personality, we began with archetypes - retaining its elegant visuals, and adding in a layer of culture and knowledge. With Sage as the key brand colour, it was complemented with darker greens and other natural hues to build brand recall. A mix of editorial typefaces were provided that work in tandem with each other.
The logo font and visual mnemonic were refined through subtle tweaks and their usage clearly defined. Each feature comes together strategically to create a unique visual experience, allowing the brand to have an appeal that goes beyond borders.
Team: .pasari .jpg
[Design Piñata, Branding, Rebranding, Logo Redesign, Visual Identity, Zohra rebranding, Jewellery brand identity, Kolkata design studio project, Legacy brand modernization]
02/04/2026
Social Media Strategy & Design for
With a new approach for Vantage, Richa Khemka’s latest collection, the idea of creating stories that one can ponder over was extended to social media. Thought-provoking words and aesthetically disruptive visuals in stark contrast of black and white bring out the duality of life.
Vantage made its mark by changing the narrative.
Creative Team: , ,
[Design Piñata, Richa Khemka, Richa Khemka social media, luxury fashion social media design, fashion campaign strategy, social media strategy for fashion brands, Collection launch, Social media collection launch]
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Crescent Tower, 229. A. J. C. Bose Road. Unit 1Z1
Kolkata
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