Esquare Infotech

Back in 2018, Big Bazaar reminded us that Diwali isn’t about where you are, it’s about the spirit you carry within. ✨

In this heartwarming ad, a group of passengers stuck on a delayed train find their festive mood slipping away… until one small act of kindness transforms everything. With a few lights, some sweets, and shared smiles, a dull journey turns into an unforgettable Diwali celebration on wheels. 🚂💛

What made this ad so special:
🔹 It celebrated togetherness over luxury.
🔹 It showed that joy doesn’t depend on a perfect setting, it’s created through people and emotions.
🔹 It tied Big Bazaar’s message beautifully to the idea of bringing celebration wherever you go.

The campaign captured the essence of Indian festivals , spontaneous, emotional, and deeply human. A reminder that even when life delays your plans, you can still create your own Diwali. 🌟

👉 What’s the most unexpected place you’ve celebrated Diwali?

In 2019, Hindustan Unilever launched one of its most powerful and thought-provoking campaigns ‘Start A Little Good.’ 🌍✨

The film took on the urgent issue of plastic pollution, reminding us that big change begins with small, consistent actions. It showed how our everyday choices from the products we use to the way we dispose of waste, directly shape the planet we live on. 🌱

What made this campaign unforgettable:
🔹 It went beyond brand promotion : it sparked awareness.
🔹 The storytelling was raw, real, and emotional: showing the impact of plastic waste on our environment and communities.
🔹 It inspired action, urging everyone to start a little good in their own way: recycle, reuse, and rethink.

HUL turned sustainability from a corporate responsibility into a personal movement. Because when millions of people start a little good, it creates a ripple of real change. 💚

👉 How are you starting a little good today?