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Vendors winning African FinTech don't target "Africa" — they target Nigerian CEOs, Kenyan Partnership Directors, South African CTOs country by country because verified market-specific decision-maker access beats continental spray-and-pray every time.

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$65.3B African FinTech by 2030 with 621M mobile money users and 32% growth — the world's fastest — but vendors fail treating Africa as one market when Nigeria ≠ Kenya ≠ South Africa and each needs country-specific decision-maker targeting.

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