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The Digital India programme was launched in 2015 to transform the country into a digitally empowered society. The idea was to enable people to access a wide range online services within a safe environment.

http://www.businessworld.in/article/From-Digital-Marketing-to-Marketing-in-a-Digital-World/30-06-2017-121190/

From Digital Marketing to Marketing in a Digital World Umang Bedi - Digital India inspires entrepreneurship, making information accessible to people to do business. This is at the heart of Facebook — helping people and businesses get connected for a digital future, , Magazine 8 July 2017, digital marketing, opinion

Facebook and Deloitte created and conducted a robust study in May 2017 to assess the perceived maturity of qualities and characteristics that define digital and prepare organizations for the future of marketing.

Marketing for a New Age: Being Digital vs. Doing Digital Credit: Deloitte Digital To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping

Going from an obscure company with a decent search engine in 1998 to the huge, multinational technology company it is today, Google has hit on the formula to success.

How Digital Marketing is Changing the Way we do Business See how digital marketing is chaning the way you do business

Product and service reviews are important to marketing and legitimacy of a brand. They allow consumers to trust your company, product or service and also allow you to establish how your product is better than others.

How Product Reviews Can Benefit Your Business | SMALL BUSINESS CEO Reviews help retailers to build their presence on the web. Here are some tips to help you to establish better online product reviews for your company.

Moving into the third quarter of 2017, rounded up a list of trends that make digital marketing what it is today -- and how digital marketers can leverage these new developments:

https://www.forbes.com/sites/forbesagencycouncil/2017/05/30/whats-dominating-digital-marketing-right-now/

What's Dominating Digital Marketing Right Now? Innovative companies anticipate trends and adapt accordingly.