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AdWords Changing Video Advertising Options in April.

http://searchenginewatch.com/article/2334121/AdWords-Changing-Video-Advertising-Options-in-April

AdWords Changing Video Advertising Options in April The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.

3 Google Updates for AdWords, DoubleClick Advertisers.

http://searchenginewatch.com/article/2328568/3-Google-Updates-for-AdWords-DoubleClick-Advertisers

3 Google Updates for AdWords, DoubleClick Advertisers Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.

Google Webmaster Tools Updates Crawl Error Reports.

http://searchenginewatch.com/article/2324819/Google-Webmaster-Tools-Updates-Crawl-Error-Reports

Google Webmaster Tools Updates Crawl Error Reports The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on.

5 Metrics I Use to Measure Account Success.

http://www.ppchero.com/5-metrics-i-use-to-measure-account-success/

5 Metrics I Use to Measure Account Success | PPC Hero® The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates.

http://searchenginewatch.com/article/2324814/Facebook-News-Feed-Algorithm-Change-Reduces-Visibility-of-Page-Updates

Facebook News Feed Algorithm Change Reduces Visibility of Page Updates Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.