Intentify

The real estate buyer journey has 6 stages.

Discovery. Consideration. Enquiry. Site visit. Decision. Post-sale.

Most developers are spending 90% of their marketing budget
on the first two — portals, Meta ads, Google.

The other four stages? Manual. Inconsistent. Or missing entirely.

The lead comes in. Gets called back 4 hours later.
The site visit gets booked. No reminder goes out. 30% no-show.
The buyer hesitates. No follow-up sequence. Lead goes cold.
The deal closes. Communication stops. No referral. No upsell.

Every one of those gaps is revenue walking out the door.

Not because the team doesn't care.
Because there's no system holding the journey together.

Swipe through to see what the full journey looks like —
where most developers stop, where the revenue actually leaks,
and what it looks like when nothing falls through.

Save this. Send it to your sales head.
Bring it to your next marketing review.

This is the framework.