Robas Research

Case Study Spotlight: Spirits Consumption Tracking – Australia 🇦🇺

Understanding evolving consumer behaviour requires precision, structure, and the right audience reach.

We successfully executed a two-wave CAWI study across Australia’s Eastern Seaboard to track shifts in spirits consumption behaviour among adult consumers.

• 1050 completed responses delivered
• Balanced age & gender distribution maintained
• Clean exclusion of pre-wave respondents in post-wave sampling
• Structured comparative dataset for accurate trend analysis
• Timely delivery across both research waves

Study Highlights:

• Market: Australia (NSW, VIC, QLD)
• Audience: Adults aged 25–54 years
• Methodology: CAWI
• Sample Size: 300 Pre-Wave + 750 Post-Wave

Despite challenges in timeline management, sample control, and respondent exclusions, the project was delivered seamlessly with high-quality data consistency across both waves.

At Robas Research, we transform complex tracking studies into actionable consumer insights.

🌐 www.ro-bas.com 📩 [email protected]

𝐐𝐮𝐢𝐜𝐤 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 (𝐐𝐒𝐑) 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐭 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐔𝐒𝐃 𝟐𝟒 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟐 𝐚𝐭 𝟕.𝟒% 𝐂𝐀𝐆𝐑

The Quick Service Restaurant (QSR) industry is rapidly evolving with the integration of AI-driven operations, self-service kiosks, mobile ordering platforms, cloud-based POS systems, and smart restaurant technologies.

As consumer preferences continue shifting toward convenience, speed, and digital experiences, the QSR sector is becoming a major growth segment within the broader FMCG and foodservice ecosystem.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

• Market Size in 2025: USD 15,850 Million
• Projected Market Size by 2032: USD 24,000 Million
• CAGR (2025–2032): 7.4%

At Robas Research, we closely track evolving consumer behavior, food-tech innovation, digital transformation, and emerging market trends shaping the future of the global QSR landscape.

The future of QSR is no longer just about fast food - it's about connected experiences, smart operations, and technology-enabled customer engagement.

🌐 www.ro-bas.com 📩 [email protected]

Quick commerce is no longer just a convenience trend — it’s reshaping FMCG buying behavior in real time.

Consumers today expect:

• Faster delivery
• Seamless app experiences
• Instant gratification
• Better value & offers

The result?
Impulse purchases are rising, delivery expectations are shrinking, and brands are rethinking how products reach consumers.

The shift is clear — convenience is becoming a key driver of consumer decisions in the FMCG industry.

Are brands adapting fast enough to meet evolving consumer expectations?

🌐 www.ro-bas.com 📩 [email protected]