NH1 Design

NH1 Design is proud to share that , Founder and Executive Creative Director, is serving on the Packaging Design Jury for the 105th Annual hashtag

The Art Directors Club was founded in 1920. It was the first creative organisation of its kind and remains one of the longest-running benchmarks for excellence across design, advertising, motion, illustration, photography and craft.

Packaging is one of the most demanding design disciplines. It must work in the real world, at scale, often across geographies and languages. It has to inform, evoke desire, and make decisions easier in a moment. We are looking forward to seeing the entries.

Final deadline to enter: Friday, February 20, 2026
Submissions: adcawards.org

Around 25 years ago, when I was approx. in grade 11, I used to play a little game with myself.

Every morning, I’d open the newspaper, look at the ads, and try to guess which agency had made them. Then I’d check the agency key to see if I was right.

I still remember, I could mostly spot an O&M ad. It either made me smile in the mind or touched me in some way.
That’s how my love for advertising began and how I started following Ogilvy’s work long before I even knew what “brand thinking” meant.

I’ve never worked with Piyush, but I’ve followed his work closely. I’ve always been a fan. This picture is from Kyoorius Design Yatra, when he said to me, “Human beings need to give love and get love.

And in that moment, it all made sense. Behind every great brand, campaign, or piece of design, there’s really just one thing that matters: to make someone feel something.

People like him don’t even know how deeply they’ve inspired those who never met them, never worked with them, but built their careers chasing the kind of honesty his work carried.