CICE

Job Summary
Looking for skilled Digital Marketing professional with proven experience in SEO, SMO, PPC etc.

On-Page Factors: Knowledge of Title tag, Meta Description, Keyword Research, URL Structure, Heading Tags, Speed, Schema, Anchor text, Alt tags, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.
Off-Page Activities (Article, Blogging, Guest Post, Business Listing, PR, Question & Answers, Commenting, PDF, Video Submission, Social Marketing).
Basic knowledge about CMS (Word press).
Awareness about various content marketing platforms of the Market Research Industry.
Effective in troubleshooting, SEO and ranking related issues.

Responsibilities and Duties

Perform Keyword Research. Conduct online research and competitor’s analysis to determine the right keywords that drive targeted traffic.
Do a detailed Site Analysis for On-page and Off-page factors of the website.
Conduct On-site and off-site SEO for increasing the web traffic.
Participate in the market research industry related group discussions, online forums, and targeting audience effectively.
Creating high quality backlinks on websites using ethical SEO techniques.
Optimize existing content. Review the content, special focus on checking for keyword density, keyword prominence and proximity.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
Monitor and evaluate search console and web analytics dashboards and reports in order to develop and recommend SEO strategies.
Should be aware of Google recent algorithm changes.
Hands on wordpress.

Key Skills
SEO, SEO Tools, Social Media Marketing, Search Engine Optimization, Search Engine Marketing, PPC Campaign Management, Keyword Research, SEM

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