Pernod Ricard India Foundation

| We are committed to preventing and reversing land degradation by promoting sustainable agricultural production with farming communities near our operations.

The WAL (Water, Agriculture, Livelihoods) program tailors locally feasible, climate resilient and cost-efficient approaches to scaling up the crop productivity and filling erratic knowledge gaps with capacity building of 2,000+ farmers.

With 210 trainings, farmers been provided with unique Package of Practices (PoP) to sustainably improve soil nutrition, seed selection and cropping practices. This has demonstrated a 12-34% increase in yield of local crops in Behror. In Derabassi, Rice & Wheat Intensification have been designed specifically for small farmers offering a 20% yield increase at negligible cost.

Discover what we do at Pernod Ricard India Foundation and the WAL program.
Read the PRI CSR Program Report 2019-20
at www.prifoundation.com

In Picture: A Farmer Field Day in action, near PRI Plant in Karoda, Behror.

We are proud to announce that Pernod Ricard India Foundation has joined hands with Ambuja Cement Foundation to address the primary healthcare needs and promote responsible consumption and road safety with 3,500 truck drivers in Derabassi, Punjab.

The Truck drivers’ community has tirelessly worked to ensure that India’s supply chain and services remain robust through all times; merry and challenging, often at the cost of their own well-being. Through this programme, we reaffirm our commitment to Leaving No Trucker Behind!

Read more:

Pernod Ricard India Foundation and Ambuja Cement Foundation Partner to Ensure Quality Healthcare and Road Safety for Truck Drivers - CSR Mandate Punjab, January 5, 2021: Ambuja Cement Foundation (ACF) partners with Pernod Ricard India Foundation (PRIF), the non-profit subsidiary of Pernod Ricard India Ltd, to address primary healthcare needs…

Creating a positive impact on the environment and the community that we are a part of, is a responsibility we take very seriously, and we measure our growth, not only through the economic value we generate but also through the value and gains, that we create for our society and natural ecosystems. Pernod Ricard’s Global Sustainability and Responsibility Roadmap 2030 outlines a clear path for us to protect and nurture our terroir; by focusing on biodiversity preservation.

We are proud to partner with WWF-India in this program which will help create long-term convivial relationship between humans and elephants to drive a larger restorative in four districts of Assam.

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Pernod Ricard India Foundation and WWF India aim to conserve Asian elephant The project will work across 150 villages in Kamrup, Sonitpur, Biswanath, and Nagaon districts and train community members on effective situation management by developing a toolkit and forming anti-depredation squads, which would help them protect their property, crops, and lives.