Reputation Today

The Next-Generation Workforce: Communicating with Ambition-Driven Talent - bit.ly/RTOutlookGulf33

For this generation, technology is not an add-on to working life; it is the medium through which much of it happens, says Udit Pathak in today.

Bad metrics make for bad PR - bit.ly/RTViews1489

The biggest problem with Share of Voice isn’t simply that it is an imperfect metric. It is that it quietly changes what good PR looks like, says Arijit De in today.

Boardroom PR: Why Corporate Communications Is Now a CXO-Level Function - bit.ly/RTFreshTake98

Just a decade ago, corporate communications in India meant press releases, journalist relationships, and damage control after the fact, says Prasad Ramasubramanian in today.