Exposed Eye

Mirinda tried its hand at something different when it released a short film, on the effect of exam pressure on teenagers. The short film, that Pepsico calls a 'dramatised version of actual letters sent to parents from their teens', hit YouTube on 15 February, weeks away from the dreaded board exams.
The BBDO India film, directed by Shoojit Sircar, has over 2 crore views at the time of writing.
Your marks do not define you.

Coca-Cola
Just when people had warmed up to a unique and desirable positioning of happiness of Coke, it decided to go with a “One Brand” global strategy and change it’s positioning from “Open Happiness” to a more functional “Taste the feeling”.The product plays the role of an ice-breaker between a die-hard fan and a celebrity in an awkward situation lightening up the entire environment.The film is fun, goofy and strikes the right chord with Deepika Padukone being an ideal casting for the film.The film was further hyperlocalized featuring North superstar Diljit Dosanjh. The strategy made sense considering that 30% of Cola consumption in India happens in North India, almost as much as South. Source The campaign was aired in Summer.