Post Script Delhi

My great-grandfather worked at Rajpal and Sons in Lahore.

Before the partition. Before this country was redrawn on a new map. He was already in the business of Hindi books.

When 1947 came, the family which was based out of Ropar, Punjab, moved to the newly minted capital of the independent nation, and built Sanmarg Prakashan from nothing. Over the decades it became one of the recognised names in Hindi publishing across the country - not a footnote, a name that booksellers and institutional buyers knew not just knew but aspired to be associated with.

In 2000, my father started Surinder Kumar and Sons. In 2015, I started Post Script Delhi.

Four generations. One thread.

In 14 years of running this myself, most of it in institutional and government supply, where Hindi reading actually moves at scale, I kept coming back to the same question: Why is Hindi literature treated as a distribution problem when it is actually a prestige problem?

The readers are there. I've watched them. Government officers, school librarians, IAS probationers quietly requisitioning the same titles because they travel and never come back. They exist in numbers that would surprise anyone who only measures Indian reading through English bestseller lists.

That is the gap Post Script Delhi is built to close.

Seventy-five years of family in this taught me one thing clearly: the books were never the problem. The belief was. 75 years of family in this. 14 of my own.

Still feels like the beginning.
Re-introducing, Post Script - The Publishing House