Media Auditing

Our Creative Audit Score: 6.5/10

Your Food Stinks. Secondhand smoke is ruining the experience for some of your guests. That’s costing you money.

Whether you're a business owner, employee or a customer at a local restaurant or bar, everyone has the right to breathe clean air. With these ads, we hope to raise awareness of the effects of secondhand smoke. And with this knowledge, hopefully we can drum up enough support to finally pass a state-wide smoking ban in Texas.

Advertising Agency: EnviroMedia Social Marketing, Austin, USA
Creative Director: Doug Irving
Senior Art Director: Sean-Paul Westfall
Copywriter: Todd Van Horne
Props: Michael Bayer, Sean-Paul Westfall
Photographer: Andrew Yates
Additional credits: Heather Miller, Summer Latham, Dana Reinart
Published: December 2012

© shareair

Media Auditing

Our Creative Audit Score: 9/10

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A stunning view of the swimming pool at Bhakti Park, Wadala, Mumbai !!!

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.
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Our Creative Audit Score: 5/10 (Picture says it all...)

An early pregnancy is no fairy tale.

Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos

© Ajuda de Mãe

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