Era Webtech Solutions Pvt. Ltd.

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival

It's a popularly held belief that the link graph is broken. This post will explore the roots of the problem, and why it is such a tough problem for Google and Bing to resolve.
It all starts with the original Larry Page - Sergey Brin thesis. At the time they were developing this concept, the leading search engines of the time were almost solely dependent on keyword analysis of the content on your page to determine rankings. Spammers had so thoroughly assaulted this model that change had become an imperative, lest the concept of a search engine go the way of the dinosaurs.

Here are a couple of key sentences at the beginning of the thesis:

The citation (link) graph of the web is an important resource that has largely gone unused in existing web search engines. We have created maps containing as many as 518 million of these hyperlinks, a significant sample of the total. These maps allow rapid calculation of a web page's "PageRank", an objective measure of its citation importance that corresponds well with people's subjective idea of importance. Because of this correspondence, PageRank is an excellent way to prioritize the results of web keyword searches.

Easy Landing Page Testing Using Double Click Search

As advertisers, we have a lot of questions.

What type of messaging motivates users to act?
Is my CTR higher this week than it was last week? Why is that?
Yes, I know Bob, we've got a good landing page, but how can it be better?
The string of questions is never-ending, but it is all part of how we evolve to become better advertisers – who can pivot quicker, work more efficiently, and provide deeper insight at a moment's notice.