Rocket Learning
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In this episode of Humans of Rocket Learning, Srimoyee Sarkar, Associate, Behaviour Change and Media Team, takes us behind the scenes of how Chulbuli comes to life. Chulbuli isn’t just a mascot, she’s a mirror of everyday learning. Through her world, we bring play-based learning into homes, Anganwadis, and communities — making early education relatable, accessible, and joyful.
Srimoyee’s work sits at the intersection of behavioural insights, storytelling, and media innovation. Her week isn’t routine; it’s a cycle of listening, learning, and creating. With Chulbuli at the centre, Srimoyee and her team translate complex ideas into simple, relatable stories — ones that a parent can watch on WhatsApp and act on immediately.
From ideation to animation, from insight to impact — this is what real-life behaviour change looks like.
Stay tuned for Part 2!
20/04/2026
We’ve successfully completed another District Coordinators' Training at our Delhi office.
Over 10 focused days, the programme strengthened our District Coordinators' ability to perform effectively on the ground — from engaging meaningfully with Anganwadi Workers to supporting and coaching them in delivering quality Early Childhood Education.
This training equips our teams to not just implement, but enable — ensuring Anganwadi Workers receive the guidance they need to impact millions of children.
Stronger field teams. Better early learning outcomes.
15/04/2026
Here’s how we’re building India’s early learning movement.
By working at the intersection of government systems, simple technology, and behavioural science, we are reimagining Early Childhood Development (ECD) at scale across 16 states and UTs in India. Our goal is clear: Build school readiness, foundational skills, and holistic development—especially for children (0-6 years) who need it most.
In this carousel, we share a quick look at how we are driving meaningful, lasting change on the ground.
Follow us and be part of a movement that’s giving every child a stronger start.
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