One Nought One

HYPE is a real-time engagement tool that lets fans cheer during livestreams and premieres, sending videos soaring onto YouTube’s Top 100 HYPED list. It’s more than just a new button — it’s a way for emerging creators to get discovered faster and for audiences to be part of the moment as it happens.

Whether you’re a creator looking to grow your community or a fan who loves showing support, HYPE is about to change the way we connect online.

Read the full story on how it works, why it matters, and why India is the perfect place for this feature to take off.

What Is YouTube HYPE? New Era of Livestream Engagement Fans can now cheer in real time during livestreams and premieres on YouTube — HYPE is helping emerging creators in India rise to the top. Find out how it works and why it’s a game-changer for the creator community.