EcomRishab

Late night office scenes at Blinkit. Weekends full of work!
Achieved highest ever sales in Electronics Category on 15th Oct’23.

All time high in Orders, GOV, Items sold and transactions. Tiring, but glad to witness this. 💛

The all new iPhone 15 is now available on

We have partnered with again to make this a reality for Blinkit customers in Delhi NCR, Pune & Mumbai (for now)

Glad to be a part of Electronics Team and super proud on our platform that can put the new iPhone in your hands on launch day in 10mins.

Rewards are always special, specially when it’s of your tagged account/client.
At Blinkit, we are building the next gen of e-commerce for D2C brands. .republic Love this one💛

Has eCommerce in India plateaued?
Where will the next wave of growth come from? 🤔
A short breakdown 👇🏼

Blume Ventures published it's comprehensive Indus Valley Report 2023 last week. We used some starting points on eCommerce growths and unpeeled them further 🎯

Urban India has 55% eCommerce HH pe*******on while Rural India sits at 19% (Source: Blume Report). So will the next wave of eCommerce growth come from Rural India?

Not quite. Adoption does not follow headroom only but a typical S curve. It starts slowly in the initial stages, accelerates with critical mass and slows down again as it scales and matures 📈

The insight behind this is that the rate of users adopting a behaviour increases as more and more people around them do the same. It triggers word of mouth and aspiration esp for newer and cooler formats which eCommerce certainly is 💬

Share of wallet or Spends always follows usage. Users start using a product/ service (HH pe*******on). Once they like it and start using it frequently, their share of wallet follows (Spends) 💰

The eCommerce share of Non-food is 20% (Source: Blume Report). We assume around 25% share of spends in Urban and an 8% share of spends in Rural. Which means that from a spends perspective, Urban India should be in the "Accelerated growth" stage 🚀

This means that the 55% (and growing) Urban HHs will shift more and more of their spends to eCommerce. This would come from an increase in order frequency and trying out categories that they haven't bought online e.g. they might be buying Apparel but not Beauty 🛍️

While Rural might add equal or more HHs to eCommerce pe*******on in coming years, we estimate that 75% of the eCommerce value delta will be driven out of Urban markets 💰