That Design Studio

Bloom () was always about botanicals and purple but for the rebrand, we decided to let it grow further.

Flowers don’t sit quietly here. They grow everywhere. Croissants bloom off branches, ingredients come alive, and nature slowly takes over the visuals. It’s indulgence meeting the natural world where everyday comfort is rooted in real, honest ingredients and a genuine love for all things botanical.

We kept the original softness, but dialled up the contrast. Deeper purples, bolder illustrations, and a visual system that doesn’t politely blend into the background. Bloom now feels more playful, distinctive, and unapologetically its own little world.

That world carries through everything you touch. Menus feel less like lists and more like objects you want to spend time with - layered, illustrated, and full of small moments of discovery. Even the coasters aren’t an afterthought; they become tiny canvases where the botanicals keep growing, right under your coffee cup.

Nothing feels overly precious or performative. Just familiar comforts, thoughtful details, and a space where good ingredients, good design, and a little bit of imagination quietly coexist.

Scope : branding and interiors
Design team - , ,

(Bakery Design, Café Aesthetic, Khan Market, Artisan Bakery, Brand Design, Visual Identity, Hospitality Branding, Design Studio, Visual Storytelling, Design Culture)