PMT INDIA Learning

14th Brand Plan Workshop starts from 8th Sep'24
Interested learners can enrol here https://forms.gle/srudZGBMR7s37oVU9

Understanding Marketing, Branding , Strategy and Advertising basic difference !!

Marketing:
✴ Overall process of promoting and selling products or services
✴ Involves understanding customer needs, creating products that meet those needs, determining pricing, promoting the products, and distributing them effectively

Example: Suppose you own a bakery. Your marketing efforts might include understanding what types of pastries your customers prefer, baking those pastries, setting prices that customers are willing to pay, promoting your bakery through social media or local ads, and ensuring your pastries are easily accessible to customers through your storefront or online ordering platform.

Branding:
✴ Creating a unique identity for your product, service, or company
✴ Involves establishing a consistent image, message, and reputation that resonates with your target audience
✴ Helps differentiate your offering from competitors and builds trust and loyalty with customers

Example: Think of popular brands like Nike or Apple. Their branding is evident in their logo, design aesthetics, messaging, and overall customer experience. When you see the Nike swoosh or the sleek Apple logo, you immediately associate them with quality, innovation, and a certain lifestyle

Advertising:
✴ Specific component of marketing that involves creating and delivering messages to promote your products or services
✴ Communicating your brand's value proposition to your target audience through various channels such as TV, radio, print, digital platforms, and social media

Example: Continuing with the bakery example, advertising might involve running Facebook ads showcasing your newest pastry creations, sponsoring a local event to promote your bakery, or distributing flyers with special offers to attract new customers

Strategy:
✴ Overall plan or approach you take to achieve your marketing and business goals
✴ Involves making decisions about how to allocate resources, which markets to target, what messages to convey, and how to position your brand effectively in the marketplace

Example: Let's say your bakery wants to expand its customer base. Your strategy might involve conducting market research to identify untapped customer segments, launching a loyalty program to retain existing customers, partnering with local cafes to sell your pastries wholesale, and investing in online delivery services to reach customers beyond your immediate area

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World’s largest democracy 🇮🇳goes into voting from 19th April’24 to 1st June,24

Let’s have a look at Voter Demographics & Infrastructure:

🗳️ 96.9 Crore eligible voters this year - more than the populations of North America and the European Union combined 🤯

🚺 ⬆️⬆️Female Voter Surge: Women's voter registration up by 4 crores since 2019, with more women voting than men in the last election

🧑‍🎓 💪Youth Vote: Over 2 crore new voters aged 18-29 added to the electorate

Election Duration and Historical Context:

This year's election spans 44 days, making it the second longest in India's history

⏳ The record was set with the first election in 1951-52, lasting about 120 days

Parliamentary Details:

✅543 of 545 seats in the Lok Sabha are up for election, with two seats nominated by the president

✅218,000 polling stations to ensure accessibility for all voters.

✅ Each voter is within 2 km of a polling station, with no more than 1,500 voters per station

✅The world’s highest polling station at 15,256 feet in Tashigang, Himachal Pradesh

✅A polling station will be set up in the remote village of Malogam in Arunachal Pradesh for 1 person to cast her vote

✅55 lacs electronic voting machines (EVMs) deployed

✅Over 1.5 Crore officials and security staff mobilized for election duties

Let us know if it will be your first time

Let's celebrate the amazing participation and detailed planning that makes these elections a remarkable feat



Election Commission of India

Situational detailing for brand communication is a golden tool

We at Pmt India Learning have been instrumental in launching brands in India and International markets and one thing that we truly focus on is detailing practise with a simple twist - Situational detailing

Situational detailing means you prepare the brand communication in such a way that it helps the sales team address the queries from doctors , retailers , patients and other stakeholders

And for this a brand should be well understood and communicated to your audience

Feel free to connect with DrRajneesh Negi or DM US for conducting such amazing programmes for your and see the difference

PS : This is from a situational detailing session that we conducted recently

What’s your take on situational detailing