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A 4E framework includes 𝗘𝗱𝘂𝗰𝗮𝘁𝗲, 𝗘𝗺𝗽𝗼𝘄𝗲𝗿, 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻 & 𝗘𝗻𝗴𝗮𝗴𝗲.
Each one attempts to sell consumers your product or service through a different means.
✅ 𝗘𝗱𝘂𝗰𝗮𝘁𝗲: Focus on providing valuable information to your clients that helps them understand what you offer, why they need you and what problem you are solving for them.

✅ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿: Make your audience feel empowered. There are a couple of ways you can do this.

◾️One is to provide simple tips and tricks that help your audience.

◾️The second way you can empower your audience is to highlight them on your page; get them to submit pictures, videos, and guest posts for you.

✅ 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻: People either go to the Internet to solve a problem, or to be entertained. Your business will always be aiming to solve a problem, but when you can, you should do it in an entertaining way.

✅ 𝗘𝗻𝗴𝗮𝗴𝗲: Each one attempts to sell consumers your product or service through a different means. information to help them move into the decision phase, then you need to engage them. This is where a call to action comes in. It’s also where bringing in an emotional hook can have great success.
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