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Did you know that in Tier 2+ cities, a whopping 84% of internet users trust YouTubers more than traditional celebrities?

Why does this matter? YouTubers feel more relatable, down-to-earth, and provide reviews you can trust.

Who are your favorite YouTubers you trust for honest reviews?

India’s population of online shoppers is growing fast. Of its 177 million online shoppers in 2020, 45 million were first-time online shoppers. 65% of shoppers went online to buy a product they previously bought in-store, and more than 50% of Indian consumers have bought from a brand or store they’ve never shopped at before.

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https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/online-shoppers-india-festive-season/

Credit: Think with Google

Source: Google-commissioned Ipsos COVID-19 tracker, IN, n=1,000 online consumers 18+ per market, May 2021.

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