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'Fintech Future: The Digital DNA of Finance'

From access to affordability: how fintech can democratize finance and uplift livelihoods for more, Check the link below,
https://yourstory.com/2020/09/fintech-access-affordability-book-review/amp

Courtesy: yourstory.com

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Will IPL 2020 be the game-changer for the media & entertainment industry?

The 13th edition of the Indian Premier League (IPL) might possibly become a new reference point as far as live sporting events are concerned. With an expectation of record-breaking viewership and almost 95% of Star Sports’ inventory being sold at an ad rate of 25% higher than last year, this year’s IPL with a new title sponsor, Dream11, promises to be a game-changer.

“This is going to be the biggest IPL ever, both in terms of viewership and revenue. We have sold 95% of our inventory and have about 18 sponsors for the show so far. Brands had allotted spends for IPL + Asia Cup + T20 World Cup, and now with Dream11 IPL being the only cricket property for 2020 plus it being a festive season, it has become the obvious choice for brands to make,” says Gautam Thakar, CEO – Star Sports.

“In India, about 40-45% of the entire advertising spends happens between Ganpati and Diwali. Given these factors, it is positive that IPL is happening at this time. I expect that it will herald the return of normalcy in some way. Ad rates and pricing are a function of supply and demand. It’s not a normal year, so there will be that overhang. But amongst all the properties on TV, this will probably do the best,” says Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network.