Webxplor

Paid search and PPC: a super accessible beginner’s guide.

Beginner’s guide to paid search and PPC This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.

Are You Putting All Your Marketing Eggs in One Basket?

Are You Putting All Your Marketing Eggs in One Basket? Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.

How to Structure a Global Social Media Campaign.

How to Structure a Global Social Media Campaign How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.